Skechers film was designed on the vibe of running. Which is, you never stop. Visually, it was an amazing experience to play with the camera and create an experience for the audience, where it would be similar for running. Velocity and dynamic cinematography was the keyword, while framing and shooting. Also, using the graphic nature of black & white and accelerated typography elements were carefully used to enhance the experience & style.
In short, this Film resonates with the word speed.
