David McCormick's profile

Industry Portfolio - Automotive Marketing

Industry Portfolio - Automotive Marketing

Working in the automotive industry doesn’t mean your advertising has to be an overloud, ’72 junker with a hole in the roof and a bumper missing. Anyone can have muscle car marketing -- all it takes is babying it the same way we do for all the things we love. If you want proof, take a few of these for a spin.
 
Industry Portfolio - Automotive Marketing
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Industry Portfolio - Automotive Marketing

As a designer, I’m often asked to show how I would take a product traditionally viewed as low-end or less-than-desirable and elevate it. I can’t Read More

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