Lowe's Bridal Registry: Magazine Tip-ins & Direct Mail
The message of this campaign is that a new life together deserves a new home... or at least one without a dripping faucet.
Front of Mailer with insert inside. Windows are die-cut so that when the card is pulled out, the scene changes.
Back of mailer and insert containing a Lowe's gift card. These would be sent to brides who registered at Lowe's.
