arabel
case
Understanding the values of ARABEL that aim to create products that work on making women who wear them stand out and feel different and feminine.Thus, the approach of ARABEL’s logo should portray a simplistic approach. Yet, it is also crucial to portray an identifiable logo that is different
than what is usually seen by the eye all around us, seeing that the slogan of the brand is to “CHOOSE DIFFERENT”.
The presented logo is the perfect representation of what feels authentic, genuine, different,
elegant and luxurious.
After testing the old logo on different people, it is important to note that it was read as “ARAB-EL” making it seem like the main aspect of the brand is that it is ‘ARAB’, rather than highlighting its main origin ‘ARA - BEL’. It is very important to show the origin and meaning of the name of the brand, ‘ARA’ being the father of the owner, that also has a rich history for armenians,signiying strength and royalty, and ‘BEL’ being handsome. Also, “ATS” didn’t allow the main focus on the name of the brand and thus should be removed.
It can be said that communicating the right message through the LOGO, which is a mixture of AUTHENTICIY, ROYALTY, and BEAUTIFYULLY DIFFERENT is what the brand promises its’ clients once they choose the products of ARABEL.
The proposed logo works on rightfully communicating this message, allowing the logo to be read the way it should be read by the clients.
Logo Design · Brand Identity · Social Media Assets Design
Their old logo as mentioned before can be seen in the above image.
