TAX SAVING CAMPAIGN: The campaign #DonateAFuture was made for the NGO CHILDLINE 1098 to throw some light on the fact that donating money can help in saving the tax. 

I idealized this campaign with one of my colleague. This campaign aimed at communicating the message that if you donate money for children today, they may be gifted with a beautiful future which they dreamt of. Also, you save tax to make capable tax payers for tomorrow. This social media campaign tried emotional and rational appeal combined to send across the message.