- The Brief -
To create an identity that reflects the diversified experience of sports and recreation. The visual system needs to be vivid in order to give a jovial vibe. As this will also be a wedding destination and the hotspot of big corporate and cultural events, there should be consistency across the whole identity system.
- Our Solution -
We've come up with a classic serif logotype which simply fits in all the categories of sports and activities here. There are very few open fields in Dhaka for recreational purpose. Considering this USP, we've used the green as primary brand color. The wide underline symbolizes this panoramic complex and diversified activities which exclusively Courtside offers. By using all vibrant colors, we wanted to establish the diversified jovial experience with identical communication. Barlow condensed family typeface is used to convey the sporty and adrenaline activities through overall visuals. We've used the monochromatic imagery for sports categories, highlighting the segment colors to make communication pop.
- Animated Logo -
The initial animation of 'C' and 'E' represents the first and last category of Courtside, and by expanding through all the other letters, the wide experience of activities and sports is established through it.
- Thank You -
