Client:
Seltzer is a new soda concept, whose organic soda are formulated using the (CO 2) water, packed with zero calories, caffeine, sugar added to maintain its healthy balance. The products line consists of Seltzer original, Seltzer Lemon, Seltzer Ginger & more in future.
Challenge:
The challenge was how to design a new line of Seltzer soda products that can be unique and recognizable from so many other Seltzer soda products on the market, as well as give the look and feel of modernism, organic, natural, minimalism, refreshing and make sure that the product lines can be expandable and easy to develop in the future.
Approach:
The main strategy was to use multiple colors inspired by nature and the ingredients of the products and blend them in to create gradient colors, the gradients became the main identity of the brand making the products easy to develop in the future and recognizable between the competitor's products.
mood board
