Urban Apparel Project: "Subway Nerdz"
Subway Nerdz is an exploration of typography and identity in relation to both urban environments and apparel, with the project focusing on capturing the look and feel of urban spaces. Inspired by NYC metro systems as well as backstreet graffiti, the brand shows off the wild, unchained momentum of youth, as well as the shared culture of urban populations.
Designed from the ground up for apparel and expression, the brand identity is fluid and encourages movement through free flowing typography and design.
Three unique styles, each with their own feel and flair, combining readability with expression. Born from urban graffiti and public connection networks, the brand attempts to connect modern professionality with traditional style. The third design is intended for formal usage, and includes the spelling 'Nerds' to represent this.
All logos and wordmarks are for practice usage only, and not for professional usage. Fonts used are presented under personal usage only.
