Librerías Gandhi is a bookstore group in Mexico. They were created in 1971; now they are one
of the largest bookstore chains in Mexico.
Why Gandhi?
Their advertising is so unique that it makes the brand so recognizable. And now in Pride month,
Their advertising is so unique that it makes the brand so recognizable. And now in Pride month,
we need to raise awareness on the topic of diverse ages.
There are older people with very different identities very diverse and living in different social
in various social contexts. These people have had no children, so they arrive at old age without descendants. They tend to be more vulnerable to loneliness because they do not have such a strong
in various social contexts. These people have had no children, so they arrive at old age without descendants. They tend to be more vulnerable to loneliness because they do not have such a strong
and direct support circle.
They don't see us, they don't hear us. You do not think so, but yes, we also exist and we want to be visible to everyone. Even if we are old, oldies or whatever you call us; we want to celebrate it
because a few years ago we could not. Because yes, we are also part of the community.
