Conceptual Self-Initiated Awareness Campaign
SLASH CYBERBULLYING
This is a hypothetical campaign inspired by the lives of teenagers I have actually taught as a teacher and mentor. The “Slash Cyberbullying: You are in CTRL” PSA campaign is designed to create awareness of this problem amongst high school students by making it highly visible and turning the sleek aesthetic of "icons" into something more emotional. All collateral reminds students that they, unlike the technology they may use to communicate, are not remote or unfeeling.