Brand development for Caacto – Cuidado e Atenção ao Adolescente e Criança em Tratamento Oncológico (Care and Attention to Teenagers and Children in Oncological Treatment). Designed for a research project at UFSM, under the supervision of Amara Holanda. Its main goal is to promote actions of care and full attention to children and teenagers in oncological treatment, and to support its families and caregivers in the process of human-centered care and their adaptation to the process of extended hospitalization.
The naming and brand design relates with the plant cactus, which symbolizes strength and resilience.
Branding Design: Monique Soares and Augusto Zambonato.
