VESPA PPRIMAVERA
Generation V is not defined by a specific time period, it belongs to everyone who live life with enthusiasm and passion.
It belongs to those who do not surrender their beliefs and their dreams.
What they see is an endless series of opportunities, all to be taken.
This is the generation of Vespa Primavera.
Art director | Davide Mancini
Copywriter | Sara Repossini
Chief Creative Officer | Giuseppe Mastromatteo
Agency | Ogilvy Milan
Agency | Ogilvy Milan
Client | Vespa
