National Astronomy Week 2022 (Branding)

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I headed UP Astronomical Society’s National Astronomy Week 2022 celebration as a Creative Head. I designed (publicity materials, etc.) and conceptualized the creative direction (branding) of the event.

With the theme "Ma(g)layag(g) Tayo sa Mga Tala" (Let's Venture Towards the Stars), this invokes a sense of space exploration among the stars. I visualize an astronaut as the main character who seems to be looking eagerly at the distance. This is to direct the viewer's eyes to the event's title while giving the viewer a sense of like "looking forward to the adventure that awaits them".