CLIENT: SIX The Musical On Broadway
TIMES SQUARE SUBWAY DOMINATION
AGENCY: The Pekoe Group
DESIGNER: Briana Lynch
MOTION SCREENS: Ryan Meitzler
This project was a pure joy to work on.
I Creative and Art Directed this project, developing the concept as a whole and then the specific placements.
The main idea was to create an environment that had the same exciting energy as the show itself. I wanted people to feel the joy and empowerment of this musical while walking to their train.
The main elements here are production photos by Joan Marcus, key art photos by Andrew Eccles and then the logo and other graphic design which we did at The Pekoe Group. The digital screens were also created by The Pekoe Group.
The sections of the takeover displayed below are the turnstile entrances and exits, the backlit section and the "experiential zone" which entails the steps, I-beams and clings. The video shows how the sections came together in the station.
This project was part of SIX's Awards Campaign and ran in May and June of 2022.
Photos below by James and Karla Murray
