#Ingat3A - Fraud Awareness Campaign by PermataBank











Digital Video 90' - Director's Cut
Conveying an important message while also delivering it in a fun way,
creating a relatable story with comedic bits to keep the viewers engaged.










Educational and awareness content on Instagram


Reminder tweets on Twitter
감사합니다 !


Credits
 
Agency: M&C Saatchi Indonesia
Creative Director: Adri Zainuddin
Creative Group Head: Yunendra Adiputra
Art Director: Chris Nicholas
Copywriter: Kevin Cassya
Integration: Cynthia Surjabrata
Producer: Johanna Rizka
 
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Brand: PermataBank
Head of Marketing: Richard William
Head of Digital Marketing: Citra Wikastri
Head of Branding: Azwin Irawan
Sr. Digital Brand Specialist: Arnita Rosiana
Digital Brand Specialist: M. Fadli Fitriyan, M. Hidayat Al Furqoni
Jr. Digital Brand (interns): Joshlyn Kurniawan, Rekha Widya
 
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Production House: Inkterval
Director: Pulung Atmoko
Executive Producer: Hansen Herliawan
Producer: Andi Ardiansyah
Director of Photography: Ega Akhir
Art Director: Ramdanis Danzenk
 
 


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#Ingat3A - Fraud Awareness Campaign by PermataBank
Published:

#Ingat3A - Fraud Awareness Campaign by PermataBank

Fraud Awareness Campaign by PermataBank

Published:

Creative Fields