![animation brand identity branding creative coding de caai District branding eindhoven george&harrison Social media post typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be2745146072157.62a9c19f2c6b0.jpg)
On the former Campina dairy factory site in Eindhoven, NL emerges De Caai — where innovation in healthy living blends seamlessly into a vibrant urban district.A distinctive and ambitious brand identity sets the tone for an area that buzzes with energy and functions as a ‘living lab’, paying tribute to the vibrant industrial heritage. The logo loosely refers to the original Campina logo: using an oversized dot to compliment the letter ‘i’.
![animation brand identity branding creative coding de caai District branding eindhoven george&harrison Social media post typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3cd5ce146072157.62a9c19f2c037.jpg)
Social media animations show the full range of the visual identity: using the dynamic grid system to make compositions where video, photography, typography and particle simulations can move freely.
![animation brand identity branding creative coding de caai District branding eindhoven george&harrison Social media post typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b60f75146072157.62a9c19f2d17d.jpg)
The identity for De Caai comes to life with the use of creative coding. We incorporated particle simulations with boids principles as a visual component, emphasising the ecological and dynamic character of the area.
![animation brand identity branding creative coding de caai District branding eindhoven george&harrison Social media post typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc5da1146072157.62bc230f7f655.jpg)
![animation brand identity branding creative coding de caai District branding eindhoven george&harrison Social media post typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d341bb146072157.62bd71ace3a50.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2fd3cf146072157.62a9c19e68f31.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d18b2b146072157.62a9c19e696f3.jpg)
From 1916, De Caai was mostly known for being the home of the ‘Campina’ factory.
We designed a set of animated icons to refer to this heritage.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b56431146072157.62bd8ea6eb038.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b6d434146072157.62bd8ea6ea4cd.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82ee2a146072157.62bd8ea75b718.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/618830146072157.62bd8ea75bdf0.jpg)