Petit Mos
Design of a pack for cheese crackers.
Petit Mos is a brand of handmade, small and crispy cheese crackers, aimed at an adult audience looking for a different gastronomic experience. It is the ideal snack to enjoy in good company, Petit Mos consumers go beyond flavor and texture, they also look for the perfect gourmet touch for an informal but elegant meeting.
In this project, the formal, conceptual and aesthetic design of the three packs was carried out from scratch, taking into account a market analysis previously carried out. The hexagonal shape of the packaging is designed to be stored and transported using as much space as possible, also providing a distinct and playful tone, without neglecting ergonomics and consumer comfort.
For the creation of the final models, a search for materials was carried out, taking into account sustainability and salubrity in terms of food containment. The material chosen was a kraft cardboard suitable for laser printing and with the possibility of being covered with a protective film for food.
Previous research was carried out around the naming, the tagline and the color palette, looking for a global aesthetic consistent with the concept, the target and the product. Three different colors were chosen related to the type of cheese or the complementary ingredients of each biscuit.
