Branding | Logo | Iconography | Animation
THE CONCEPT
Known for scouting missions and covert operations, Recon Platoon is “Never seen, never heard”. Recon Platoon uses drones to gain tactical insights on their enemies while staying afar but never out of reach.
With a new leader and squad Recon Platoon wanted to support their fellow troops, and promote the military with a new product that civilians and military members alike can enjoy.
With a new leader and squad Recon Platoon wanted to support their fellow troops, and promote the military with a new product that civilians and military members alike can enjoy.
THE TASK
Recon Platoon Beer Co. is a badass brand that represents heroism and supports the military with proceeds funding active service members and veterans. Following the motto of the Recon Platoon “Never seen, never heard”, the covert mission of “Covert Hops” is to hide the bitter taste of the hops behind a crisp taste of citrus and mango, “You won’t even know what hit ya”.
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