BACKGROUND
DoorDash is a technology company that provides people access to the best of their neighborhood. They started by facilitating door-to-door food delivery and today they offer same-day delivery from restaurants, convenience, grocery, alcohol and pet supply stores.
BRIEF
Develop a campaign that increases the number of subscriptions to Dashpass, Doordash's subscription service that grants the user numerous benefits, including free delivery.
ABSTRACT
“The Missing Pizza” is an operation to inform all Doordash clients of how much money they would save with their DashPass subscription.
Within the orders made by non-subscribed users will be inserted a custom pizza box, where there will not be a real pizza, but only its outline, with a body copy inside that invites the user to subscribe and discover all the benefits of the Dashpass subscription.
THANKS FOR WATCHING! 🍕
The One Show, Young Ones Awards 2022 candidate
Art direction: Martina D'Ortenzi & Giulia Calò
Copywriting: Mattia Pisano
