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Founded in 1902, Gibson is one of the music industry's most iconic brands, with millions of musicians using their guitars and accessories for more than a century.

It wasn't until recently that I noticed their logo. At first glance there's something intriguingly rough about it. But as a designer, when you rest on it you really see all the faults. Varying letter widths, inconsistent kerning, odd tittle placement, etc. In a purely hypothetical scenario, I wanted to slap a new coat of paint on the brand, bringing a cleaner, modern aesthetic I felt could carry the torch for years to come.