Digital, print, OOH, partnership newsletters, advertorials, marketing comms, numerous regional campaigns. Website relaunch, long form copy, engaging headlines, enticing words. Copywriting as part of a 'lean' internal agency working with an art director and project manager with a challenge to raise creative standards and increase revenue. Result? In two years, over £150 million additional tourism spend was generated and the Great2 campaign with Wallace&Gromit took several awards including Winner CIM Marketing Excellence Award in Feb 2014.
