Wash Away Worries
This is my Copy based Print Ads for Dasani. It is the concept of no matter how bad the day is going/situation/scenario, you can count on Dasani to "wash away worries" by keeping you refreshed. The water that keeps you going.
You're Sweaty. Adrenaline is rushing through you as your running in the marathon.The other runners rush past you. Something mushy is on your right show. Apparently you stepped on dog poop, and the check point ran out of water. But it's okay, you have a Dasani. Who's winning now?