Communication Objective
To let the people understand what is the traditional Chinese Kopitiam and the unseen parts of a Kopitiam.
To let the people understand what is the traditional Chinese Kopitiam and the unseen parts of a Kopitiam.
Message Design
To bring back the unseen
Kopitiam is slowly fading off in the society now yet the franchise coffee shop is taking over.
Kopitiam is a part of the daily routine in the traditional Chinese culture. ‘A day in life to Kopitiam’ was visualised by using Maximalism to create a visual flow of objects that only can be seen in old Chinese Kopitiam which also to bring out the message of, in Kopitiam, everything is connected together. People connect together before going work, doing the same routine daily.
To bring back the unseen
Kopitiam is slowly fading off in the society now yet the franchise coffee shop is taking over.
Kopitiam is a part of the daily routine in the traditional Chinese culture. ‘A day in life to Kopitiam’ was visualised by using Maximalism to create a visual flow of objects that only can be seen in old Chinese Kopitiam which also to bring out the message of, in Kopitiam, everything is connected together. People connect together before going work, doing the same routine daily.
