ap40 is for those who like their solutions quick, simple and smart. With 40 unique solutions to outfit your office, we've done our homework so you don't have to. ap40 is a quick, simple and smart solution that allows customers of all budgets to experience Steelcase quality. And while value is important, we've still embedded our user-centered insights into every aspect of ap40. We found that the right combination of five key variables can provide users with their ideal application:
Privacy - Confidential or open conversation
Collaboration - Work in teams or individually
Storage - Digital storage or paperwork
Mobility - In the office a lot or a little
Real Estate - Large or small footprint
The concept was derived from the need for a smaller product line to make quick and simple specifications for dealers and facitly managers. Originally, the product line consisted of over 300 separate parts and style numbers that I effectively reduced to only 22. These 22 parts can then be reworked into 40 different applications because the panels, storage and work surfaces are all based on a 36 inch module instead of modules of varying size. Limiting the number of pieces and style numbers helps to reduce cost and simplifies facitlity management of product.
My responsibilities in this project:
Production of presentations and drawings that were created in Adobe Indesign and Google SketchUp, and Microstation. Developed statement of line for the ap40 catalog, Designed workstations. Finish and material selection for renderings.