The assignment was to choose a company and rebrand them in some shape or form. I decided to rebrand Nintendo for the portable game market. I wanted the target audience to be a bit different from the usual- I aimed my campaign at people who spend a LOT of time of transit. The ads are strategically placed to be seen by the target audience. They also play up on the idea of "you are here" vs where you could be.
This is an event designed for the campaign. The idea would be to use physical computing technology to allow the user to interact with campaign. A level would be projected onto the floor of a mall and users can move around on it. The projection would move along with the user so they could get the full feeling of a level. This would help people really see how much fun portable gaming can be.
