Robertsons x Rajah The Kitchen Collab is the umbrella identity. The idea of The Kitchen Collab is to provide Kitchen “Collaborators” in-store to help guide shoppers in their mission to create more exciting and desirable home cooked meals. This is a new and innovative approach to in-store campaigns, in which we help authentically guide shoppers in a way that also leads to purchase of Robertsons and Rajah products.
The concept works on three levels
•There is collaboration between the shopper and BA in solving their problem, in their interaction.
•There is collaboration between the brands and the shopper to help them provide more flavourful, aromatic and satisfying meals.
•And there is collaboration between Robertsons and Rajah in our purpose, shopper journey and mechanics.
KV
