Goal 1: Create an organization for the development of the traditional Indian craft industry by 2024, with Indian and U.S luxury brands, Government, NGOs, and artisans groups as key players.
Strategy
Goal 2: Educate 15% of artisans (1.2 million) regarding new designs, materials, innovations, and techniques in two years and try to reach all 8 million artisans in the next five years.
Strategy
Goal 3: Preserve and support at least five traditional crafts from every region (East, West, North, and South) in the first year and gradually increase to cover all traditional crafts.
Strategy
Goal 4: Consolidate existing Indian craft customers and expand to a new customer base.
Strategy
Promotion
Promotion
Artisans
Brands
