Electric Kick is sparkling organic energy drink made of guayusa tea, fruit juices, and carbonated water. I designed the beverage for a more user experience based, package design project.

I started out by being given a random photograph of a person. From there I had to develop her personality and interests in a consumer profile. I decided that Erica loves a more punk night life and also loves living a more organic based life. From there I used magazines to develop a mood board. It helped me develop a darker themed can with vibrant pops of color. I chose the vector graphic I used because it mimics a sound wave. Its bright strokes give the impression of a surge of energy like the drink will give its consumers.

This is a mock brand I created for the purpose of my portfolio. I did not make the wave graphic used throughout the project, it was a royalty free vector graphic from Pixabay.