Saito: Slow Fashion - Logo Design & Brand Identity
Saito is a hypothetical women's clothing brand which focuses on creating quality products while being sustainable; each and every one of the brand's product is thus created maintaining high standards. Elegance and minimalism are the words that best represent Saito, its values and its way of communicating.
Objective
• create an elegant and minimalistic logo
• create a visually coherent feel for the brand
• communicate the main values that represent the brand
• create a visually coherent feel for the brand
• communicate the main values that represent the brand