This project was the result of a Business Practices class. The purpose was to create, brand and market a creative agency as a collabrative group. My partner for the project, Shelby Dieckamp, and I have been friends and teammates for the past four years as members of the SCAD Women's soccer team. Our competitive soccer backgrounds brought us together and are what drove our project to be the best it could be. We named the company Playbook to let potential clients know that we are very strategic in what we do. We plan, organize and execute everything exactly the way it needs to be done in order to be successful for our clients. Our motto is "Play Hard Work Harder" to let people know that we are a fun group to work with, but when the time comes, we know how to be serious and get everything done in a professional, timely matter. The following are promotional materials we came up with to give to exsisting and potential clients to ensure Playbook is their first choice.
Around here, we hate losing more than we love winning. At Playbook Creative, we're laid back until it's time to kick it into high gear. Our goal is to be the branding and marketing leader in the ever evolving design industry. We collaborate with you for an easy-going experience while creating designs that will blow your mind. Refusing to fail, we will continue working until you’ve had the best experience. Now, let’s play hard and work harder.
We give out swag bags with our tagline mock up on the outside. On the inside is a shirt and a fun little game to lighten the mood in the office. We actually had these items screen printed for our project.
The wooden box and the bottle are promotional gifts that our clients would receive.
These are our in-house office forms.
Stationary items included business cards, a formal and informal one, letter head, folder, labels, and envelopes. We also did a marketing piece that was in the bracket shape on all of our pieces. It folded up into a square.
To really show our clients and audience what we can do digitally, we have created a mobile app that is more than meets the eye. Including a blog, samples of work and even games, our app is something everyone will keep on their phone.
*All photographs for this project were taken by Megan Byrne.
