This is an academic project
Client : Paper Boat
Proposition : A sip of paper boat drink that would drive you to the nostalgic memory of child hood in your hyperactive life.
Concept : As memories play a major role in one's life. To recall that sweet old memory, Paper Boat helps with its old traditional Indian taste drinks that every one would have has in their childhood in different seasons. Here, this campaign aims to the hyperactive work life people and driving them back to memories with a sip of drink.
Target Audience : 25 to 40 age group
Hoardings
Close range posters
Social media posts (Instagram)
Calendar
Scrap Book
Book were one write or sketch out their memories and go through it later. note down important points, reminders, to do list and many more as per their use.
