![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f80675143965755.6283fe31ef0e5.jpg)
“Fair is soul, and foul is fair.”
We accepted another challenge from A24 & AppleTV+,
crafting the campaign for Joel Coen’s latest
Masterpiece, the Tragedy of Macbeth.
The campaign was focused on driving audience
watch and engagement, increasing followers across social
platforms, and positioning the show for future awards.
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf58bb143965755.6283fe31ebf20.png)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dfd1f1143965755.6283fe31eb0af.jpg)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e98b8143965755.6283fe3203df0.gif)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/459620143965755.6283fe31ea6aa.jpg)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c930c9143965755.6283fe32006fc.gif)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/896119143965755.6283fe3206417.gif)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf929a143965755.6283fe3203126.jpg)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/590a02143965755.6283fe3205b54.jpg)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ecec82143965755.6283fe31f2266.jpg)
![Advertising black and white campaign movie Title typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/91ba4d143965755.6283fe31f3906.jpg)
CREDITS ↓
CD: Hleb Marholin
Art Director: Clément Brichon
Video editor: Matt Lewis
Creative Strategist: Matt Grippi,
Creative Strategist: Matt Grippi,
Account Manager: Angelica Maleski, Jamiera Bright
CLIENTS ↓
A24, AppleTV+, Los Angeles