Rosie Connell's profile

Ollyskins Social Media Identity

Project Summary
A fresh take on the classic Ollyskins Identity for the new 2022 carping collection release.
I went all in on this sticker theme for the 2022 release, featuring a new collection of branded caps and tees.
High on this next-level brand love, I created social media content and brochure elements that are an ode to the super fan, the collector, the ones who would sticker up their own mother if they could!

“...the ones who would sticker up their own mother if they could!”

The Results
The Instagram glow-up, lead to a doubled follower count for Ollyskins, with posts reaching more than 100 likes, in contrast to 20-35 likes on average previously. 
The fresh take on the branding was then applied to other brochures and customer touch points for continued brand growth. 

Ollyskins Social Media Identity
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Ollyskins Social Media Identity

Published: