Icarus was a character in Greek Mythology, famous for not surviving the transition from boyhood to manhood. He was the son of Daedalus, an accomplished inventor, who produced an ingenious labyrinth . Ever the inventor, Daedalus built wings of feathers and wax to escape. In theory, the wings would allow Daedalus and Icarus to fly above the labyrinth and off the island to freedom. Just before their flight, Daedalus warned his son to be careful. If he flew too low, his wings would get wet in the ocean; if he flew too high, the sun would melt the wax and the wings would disintegrate.  Like many adolescents, Icarus moved rapidly from ungainliness to false prowess. Drunk with his newfound power, he soared higher in the sky, ignoring his father's warning. Unfortunately, Icarus soon forgot his father's warning and filled with the exhilaration of flying, he flew too high and too close to the sun. The intense heat melted the wax on the wings, the feathers came loose. A few minutes later, poor Icarus plummeted down into the sea and was drawn. 

Thought the story of Icarus we get an insight of how it is to be heliophilic in nature . Heliophilia originates from the Greek hēlios (sun) and philia (fondness) . Icarus flew too close to Helios the Sun God's chariot and the wax that held the feathers to the frame of his wooden wings melted. He fell into the sea and died. Essentially, it was the first hang glider fatality.

The moral concept is of Hubris , to not pretend to be close to, or better than, the Gods. Daedalus, Icarus’s father crafted the wings to fly like the Gods did. Through this collection, a sense of elegance and dreamy aura is formed in  reference  to the era and the structure of the story , depicting immense love , that the god Daedalus has for his son , Icarus, and the love that Icarus has dor the sun .

The garments in the collection are formed to display the utmost elegance and beauty , almost attracting and grabbing everyones attention to it. It is carried with poise and a tinge of sensualness to keep everyone stunned and distracted.

- Women of age : 20 to 40

- Sophisticated modern women who experiment with their style .

- Socially active women , that attend award shows, red carpet events, launch events .

- Confident and loud thinking women with strong opinions  who carry themselves well.

Delivering colour, cut and quality, this spring summer collection has a shimmering style that can seduces audiences at the red carpet shows, but also looks like it can be emulated for an effortless, event elegance.

The collection consists of high fashion - luxury pret garments made for the sophisticated, modern, risk taking women.