Between pear cider and beer
CHALLENGE
The origine of this tasty product comes from the know-how and collaboration between the cider house Equinoxe of Farnham and Siboire Microbrewery. After a three-month maceration of flemish beauty pears in barrels, this wild grisette, halfway between a beer and a pear cider was born. The challenge for the creation of this label was to harmoniously show this natural, unique and festive delicacy.
SOLUTION
The visual universe of the label is directly inspired by the product. We immediately feel the union between beer and pear. The bright colors move us directly to summer and go very well with the explosive and juicy side of the pear.
