Limited Edition Beer Branding
In 2014/15 I was commissioned to design branding for a series of limited-edition beers for Wadworth.
The branding needed to be strong and able to stand out on the bar, while quickly telling the story of each particular beer. Pump clips are the main reason many customers choose to purchase a new beer that they haven’t tried before.
The limited-edition beers included Cooper's Vice - a red ale with a hint of Elderberry; Dirty Rucker - a ruby beer launched to coincide with the 2015 Rugby World Cup; Waterloo - a zesty hoppy golden ale - launched to commemorate the bicentenary of the Battle of Waterloo; Boundary - a golden tangy ale with a cricket theme - Saisons Greetings - a seasonal warming beer with a slight pepper kick; Ye Ole Admiral - a pale amber ale with citrus notes and a bitter finish.
