Uniqlo Lifewear: What Life Is
Brief
In the covid−19 pandemic‚ uniqlo need to create brand relevance to target audience with positive and relevant brand engagement messages through a meaningful campaign.
In the covid−19 pandemic‚ uniqlo need to create brand relevance to target audience with positive and relevant brand engagement messages through a meaningful campaign.
Idea
In this post MCO‚ Uniqlo wanted to motivate people to move forward and go explode the outside world that everyone miss.
In this post MCO‚ Uniqlo wanted to motivate people to move forward and go explode the outside world that everyone miss.
Lifewear is a clothing series designed to make everyone’s life better. By introducing Uniqlo Lifewear which is simple‚ practical‚ and perfectly essential for life today.
Uniqlo create a motivated campaign to encourage people to live their best life during these post MCO with Lifewear product lines.
Video Teaser
Social Post
AR Mirror
When customer stand in front of the mirror‚ there will be a try–on experience of liferwear product with outdoor background and nature sound effect. Customer can print out physical postcard and digital copy via email.
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