OVER-SEA for Sillinger
The challenge of this 4 months project is to create a maximum 7 meters middle range dinghy respecting the values and the visual codes of the brand Sillinger.
Including an eco-citizen approach, it has to combine practical use and sportive sensations:
the aim is to positionate the brand on a new segment which is the SUV.
the aim is to positionate the brand on a new segment which is the SUV.
OVER-SEA Freshness
From those concepts, the best points were selected to create the most innovative & appropriate proposal:
I studied then the trends, adapted them on our tender and chose the "White Nomad" ambiance which fit the most with Sillinger's identity.
OVER-SEA Way of Life
