Punto Forma
An Iranian firm committed to disrupt the finishing materials industry.
Punto Forma was created with a purpose in mind: to redefine the concept of a multi-product brand.
Existing brands were all product-centric, always setting the customer aside. Disappointed with the service received at every store, an iranian entrepreneur set Punto Forma up, a company with the client, not the products, as the top concern. The brand's positioning was clear, but it needed an identity that reflected it. That's where we came in.
Inspired by the brand´s purpose - to shape meaningful experiences both in-store and at the clients' homes - we defined the brand´s name and entire visual universe. Coral was chosen as opposed to other colours because it radiates energy, is vibrant and brings character and notoriety to the brand.
Differentiating elements such as illustrations or “the live point” were also used to make the brand more approachable than existing brands and to make it stand out on shelves and settings where they had to cohabit with competing products.
