Habitat For Humanity Conceptual Ad Series
For this assignment, my partner and I were tasked with creating a conceptual advertisement series for the organization Habitat for Humanity. After researching the organization, its target audience, mission, core values, etc., our team designed a three-part conceptual ad series. In order to have a light hearted approach to a heavy subject, we chose to highlight that not only do families need homes but their pets as well while maintaining consistency with the organization's current branding.
