Caviar - NYC Round 2

CAVIAR NYC CAMPAIGN ROUND 2

After the resounding success of the first NYC campaign shot in the summer of 2021, Caviar decided to go in for another round… this time focusing on ten of the hottest new restaurants in New York and Brooklyn that are available through the exclusive delivery service.

Picking up from the theme of the first series of images, the new campaign continues to play with lighting contrasts and highly evocative atmospheres. Everything is in the details! We had a lot of fun creating scenes that were rich and varied, evoking the pleasure (and luxury!) of enjoying a great meal at home. A sunny breakfast in bed from Ruby’s Café, a disco-lit birthday dinner from Win Son, an upscale TV dinner-style feast from L’Artusi and—why not?—an intimate 70s-themed evening with friends from Pies 'n' Thighs? Because we can!

When the pandemic hit another peak at the beginning of the year, New Yorkers were even more intent on having access to everything the best restaurants in town had to offer… in the comfort of their own living spaces.

Once again, our goal was to bring the cool restaurant vibe right into clients’ homes, using an aesthetic that would connect them directly to the exclusive aspect of the offer. The new settings put the incredible variety of the platform’s culinary offerings front and centre—to the delight of foodies all over New York.