While most of my time at Jackson General Hospital was spent networking with local media and industry leaders; planning outreaches and events; researching and writing press releases and articles; and even lobbying state lawmakers, I did manage to get in some creative work.

 

Tasked with promoting surgical services for the hospital, the decision was made to get creative and turn our surgeons into heroes (which they were) rather than just advertising that the service was available. I had implemented a new logo architecture when I accepted the position, creating the need for new identification badges for the entire staff. This endeavor inspired the marketing concept below.

 

Designed and written by Tim Henderson

Created in 2005