The Fixins Fixer Company Packaging Identity

  • Objective 
     
    A boutique Texas hot sauce, salsa, and condiment store called The Fixins Fixer Company is looking to start their own line of sauces, salsas, and condiments to be sold in the store. The company does not yet have a very established logo or packaging design and would like to create the identity for a packaging solution as well as some finalized ideas for what kind of packaging may be executed.
     
    Target Audience
     
    Adults ages 18 and up come to visit the store but the company is looking to target a younger crowd (18-25) due to its location in the heart of the college town, Austin, TX.
     
    Deliverables
     
    -One finalized logo design
    -Packaging for sauce bottles of different flavors
    -Bottle holder packaging design for sauce sampler