Promotional posters
Spooked Bedding
University Project | Branding | Digital | Editorial | Motion
York is the most haunted city in the UK, the citizens live in fear; especially when the lights go out at night. In response to this fact, a bedding company has been made to selling sheets with the aim to make the customers feel protect from these ghost.
To symbolise this brand, the Spooked Bedding logo hints to the novelty of the use of bedsheets to dress up as ghosts in an illustrative style. The bright ghost eyes are a dominant factor, allowing a clear connection to be made to the brand throughout various applications.
Motion logo
Glow in the dark magazine advert
Launch night leaflet
Hosting a launch night over halloween weekend is the perfect time to get people in the spirit of all this brand is about. People would gather at the store and be able to put these sheets to the test by building forts and listening to the ghost tales of York, seeing if these sheets make them feel secure. This would translate to an online event over on Instagram lives, allowing those at home to have the same experience.
Launch night Instagram live
Store emergency exit sign
The store loyalty card further ties to the brand, allowing revisiting customers to 'haunt the house' by collecting ghost stamps in their paper house. These stamps were created by myself using a lino-print technique.
Packaging
