BRIEFING
Norwegian Airlines wanted to promote the new destinations in the USA. They wanted a campaign focused on lead generation in order to mailing them with offers.
IDEA
We created the concept of the campaign of "Live USA as a true local". Under that idea, we picked the main six cities of USA where Norwegian Airlines had direct flights to and illustrated them. Of each of those destinations, we created 7 insider tips of things to do in them.
We created an interactive and animated page where users could discover all the secrets of the destinations and navigate though it as a true local. We also generated a contest where users could win a flight to all these 5 destinations by answering 5 questions about them.
