Crafting the visual identity of Broken Arrow,
An image for the agency that exposes New
An image for the agency that exposes New
musical talents to emerging markets.
Broken Arrow was founded with a simple but powerful idea: to provide aspiring musicians with the support they need to succeed in the music industry. This is no small feat, as the industry can be incredibly competitive and challenging for those just starting out. But with a team of experienced professionals and a wealth of resources at their disposal, Broken Arrow is more than up to the task.
One of the key ways that Broken Arrow helps new talent is through artist development. This involves working with musicians to refine their sound, build their brand, and create a unique image that will set them apart from the competition. This process can include everything from songwriting and production to styling and image consulting, all designed to help the artist find their voice and create music that resonates with fans.
The goal had to come up with a brand identity that accurately portrays the brand's aims and mission.
A logo that portrays the penetration of new music to emerging markets.
The goal of the BrokenArrow logo was to create a visual representation of the company's mission to bring new music to emerging markets. To achieve this, the logo features a design that portrays the penetration of new music into these markets. The elements of the logo were custom-drawn to create a unique and memorable style that positions BrokenArrow as a leader in its sector.
The wordmark itself was designed using a Sentence case, sans serif lettering style. This was done to align with the visual language of leading "music distribution" brands, which often use clean and modern typography in their branding. The Sentence case style gives the logo a contemporary and approachable feel, while the sans serif lettering adds a sense of professionalism and authority.
To add a tactile and ergonomic touch to the wordmark, the terminals of the letters are slightly rounded. This softens the edges of the letters and creates a more fluid, organic look. The rounded terminals also add a subtle sense of movement to the design, which reinforces the idea of music penetrating new markets.
A visually striking logo that positions BrokenArrow as a leader in the music industry
The color palette for the BrokenArrow logo was carefully chosen to reflect the company's values and mission. The primary color is a deep shade of Grey, which symbolizes stability, trust, and reliability. These are all qualities that are essential for a company that is helping new musicians navigate the often unpredictable music industry.
The primary color is paired with a secondary color palette that includes shades of yellow and a pale grey. These colors represent growth, energy, and creativity, which are all important aspects of the music industry. Together, the color palette reinforces BrokenArrow's mission to support and promote new talent as they grow and thrive in the industry.
Overall, the BrokenArrow logo was designed with a careful attention to detail and a deep understanding of the company's values and mission. The result is a visually striking logo that positions BrokenArrow as a leader in the music industry, and reflects the company's commitment to bringing new music to emerging markets.
