A NON-TRADITIONAL ADVERTISING CAMPAIGN FOR ORYSPA
Consumer Insight: "I use facial skincare products to boost my self-esteem through my physical appearance."
Target Market:
Primary (Female, 18-24 years old, College Students - Young Professionals, Social Economic Class - Upper C)
Secondary (Female, 13-17 years old, Highschool Students - Senior Highschool students, Social Economic Class - Broad C)
Oryspa
- Founded in 2010 by Sherill Quintana. A collection of aromatherapy, spa and personal care products made primarily out of rice bran oil. Products are packed with vitamin-rich emollients that promote healthy, younger and fresher and glowing skin, and promote more of the wellness of the product.
Statement of the Problem:
1.) How will Oryspa strengthen its awareness towards the target market? 2.) How would the market know what product and ingredients are healthy for their skin? 3.) What type of advertisements can help Oryspa promote its facial line products to be known to the market and how can it be shown as healthy and naturally-made products? 4.) How can Oryspa help and relate to the target market with their current concerns and problems with their skin and self-esteem?
Campaign Objectives:
1.) Establish brand awareness. 2.) Introduce and expose the target market to the brand, Oryspa specifically the brand's facial care line. 3.) Help the target market with their skin problems and concerns while boosting their self-esteem. 4.) Expand the current market of the brand to the target market of the campaign.
Executions:
In partial fulfillment of Thesis Requirements for BFA Advertising Arts of the University of Santo Tomas - College of Fine Arts and Design (2018). This project is for academic purposes only.
