In order to tell the story of Volvic Mineral Water and all the commitments of the brand we decided to look at the source and its history. Coming from the Natural Park of the Volcanoes of Auvergne, this mineral water follows a long natural process before arriving in a bottle. A process that could physically be symbolised as an adventure and above all a physical path, which is the property of the Volvic brand.
This is how we came up with the "Trail of Water", a hiking trail that goes through all the major stages of the brand in order to understand its DNA and its commitments. From this trail, we imagined the story of a hiker and her adventure on the Trail of Water where she experiences all the major stages of Volvic Mineral Water, from its fall from the sky to its bottling. A series of carefully animated illustrations shared on social media and on the brand's RPET media.
- Social Episodes -
To go even further, we proposed to Volvic to open this trail to the general public by working with IGN to officialise the GPS track and then by mobilising the local authorities to use the Trail of Water as a learning tool on the protection of natural areas and biodiversity.
- CREATION OF THE "TRAIL OF WATER" GPS TRACK" -
- SOCIAL QUIZ -
- PR & SCHOOL PROGRAM -
- ILLUSTRATIONS -
Agency: AKQA Paris
Client: Volvic
Illustration: Yukai Du
Animation: Eamonn O’Neill, Marah Curran
