THIS THAT
About My Thesis
My thesis project was based on a phenomenon in the city of Karachi, an urban area in Pakistan. The phenomenon was called ‘beyond the bridge’. It started in the 1970s when Karachiites started moving within the city to live in newly constructed areas which people referred to as the other side of the Bridge (this bridge is located at the south of the city).
Thus, the phrase “pull kay uss par say ho?” (“Are you from the other side of the bridge?”) got very popular. For my thesis project, I investigated what Karachiites referred to as their personal space and their external space based on their experience while living in the city. My thesis includes photographs of the city’s built environments, its people and the culture it follows. It also includes typography, a new font I created with two existing and well-known fonts namely, ‘Didot’ and ‘Futura’. The goal was to try to use these two different fonts and create one font that would portray how I saw the city - as one united city.
Thus, the phrase “pull kay uss par say ho?” (“Are you from the other side of the bridge?”) got very popular. For my thesis project, I investigated what Karachiites referred to as their personal space and their external space based on their experience while living in the city. My thesis includes photographs of the city’s built environments, its people and the culture it follows. It also includes typography, a new font I created with two existing and well-known fonts namely, ‘Didot’ and ‘Futura’. The goal was to try to use these two different fonts and create one font that would portray how I saw the city - as one united city.
Conducting The Research
Survey
The aim for this survey was to investigate if people had heard the phrase “pull kay uss par say ho?” (“Are you from the other side of the bridge?”) before and if it still exists to an extent.
- conducted online
- 87 people responded
- 20 - 39 years - majority age group
- 45% said they had heard the phrase sometimes
- 44% said they had heard the phrase often
- conducted online
- 87 people responded
- 20 - 39 years - majority age group
- 45% said they had heard the phrase sometimes
- 44% said they had heard the phrase often
Interviews
- 6 interviews conducted
- Age group: 16 - 25 & 55
- All participants were from Karachi, Pakistan
- 3 females, 3 males
- Age group: 16 - 25 & 55
- All participants were from Karachi, Pakistan
- 3 females, 3 males
Deliverables
What are the differences?
What are the similarities?
Typography
Class project based on my thesis