Paul Truce Sum's profile

The Mad Men's Arsenal

Paul Truce Sum
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The Mad Men's Arsenal
Weapons of Mass Marketing
 
For this project we were required to design and bind a book that was related to advertising.
The Mad Men's Arsenal is a book describing different marketing medias that creative have to use on a daily basis. The concept was influenced from the famous TV drama "Mad Men" with a similar use of color scheme and design style. The layout was kept to a minimum to enhance the red to create a strong contrast.
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
Mad men arsenal book marketing binding perfect bind
The Mad Men's Arsenal
Published:
Paul Truce Sum's profile

Owner

Paul Truce Sum's profile
Kowloon City, Hong Kong SAR of China

The Mad Men's Arsenal

A book design showing all the medias that creative have in their desposal

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives